Food Business Bootcamp: The Proven How-to Course for Startup Success

OVERVIEW

Learn directly from industry experts who will share the tools and strategies needed to move your idea from concept to reality. You will also gain the expertise to develop a solid business plan and prepare to sell your consumer packaged goods (CPG) food and beverage product at wholesale and retail.

Our Food Business Bootcamp course is a multi-day, hybrid event starting with an in-person session on Saturday, February 1st and followed by virtual sessions every Wednesday throughout the month.

On Saturday, March 1st topics covered will include:

• The Entrepreneur's Mindset

• CPG Food Product Concept Development

• Brand Development & Marketing

• Pricing Your CPG Food Product for Profitability

• Food Business Operations & Sales

This session includes a light breakfast, lunch, snacks, networking and the opportunity to tour our commercial kitchen.

Our virtual sessions take place every Wednesday from 1:00-2:30 PM and will cover:

• March 5th: Food Law Part I- Licensing, Labeling & Marketing, and Food Safety
• March 12th: Food Law Part II - Intellectual Property (Trademarks, Copyrights, Patents, and Trade Secrets)
• March 19th: Funding Your Food Business
• March 26th: Hiring Employees and Consultants for your Food Business
  
  All virtual sessions will be recorded.
  

COURSE INSTRUCTORS
Mike Currie
With over 18 years leading Marketing for iconic national food and beverage brands, Mike brings a wealth of experience to help emerging companies in the CPG industry. Leveraging his proven track record of success, Mike now works as a Fractional CMO and Marketing Advisor, guiding passionate startups towards achieving their full potential.

Regina Henry
Regina L. Henry is a Certified Leadership Mentor, Coach, Speaker, and Trainer, as well as an accredited Insights Discovery ® facilitator. Regina possesses a commitment to empowering and equipping every person she connects with to lead with resilience and authenticity.

Djenaba Johnson-Jones
Djenaba is the founder & CEO of Hudson Kitchen and creator of the Food Business BootcampⓇ. She founded Hudson Kitchen after working in business development at some of the biggest media brands for over 15 years. The creation of the Bootcamp and Hudson Kitchen came out of Djenaba’s own experience of facing countless obstacles when planning to launch her own food business.

Abby June Richards
As the founder of The CPG CFO, Abby June Richards serves emerging CPG brands with fractional CFO services, helping brands “know their numbers”; and build sustainable businesses. Abby loves reading the ingredients for the products she uses in her household and is passionate about expanding access to better-for-you and sustainable options by supporting founders.

Ralph Morales
Ralph Morales serves as the Capital Access Manager at Rising Tide Capital, where he plays a crucial role in guiding business owners towards various funding opportunities. With a deep commitment to supporting entrepreneurs, Ralph connects them with a diverse range of financial resources, including nontraditional lenders, Community Development Financial Institutions (C.D.F.I.s), and traditional lending partners.

More instructors to be announced.

WE CREATED THIS COURSE FOR ANYONE WHO...

• Is frustrated because they cannot find reliable information
• Has a food business idea but does not know where to begin
• Makes an amazing product but has no idea how to run a business

TAKEAWAYS

• 85+ page Food Business Bootcamp Handbook
• Online Resource Guide including downloadable templates
• Access to our virtual session recordings